Your personal fireplace

PYRA

Start Your Fire

Scent. Glow. Stillness.

Small Flame,
Big Vibe.

Made for apartment dwellers, city creatives, and quiet nights indoors - Pyra brings the warmth of fire into your daily rhythm. Light it up to wind down after work, elevate your space, or claim the moment. No plugs. No noise. Just smoke, scent and stillness.

Soft Glow, Strong Ceramic

Made for apartment dwellers, city creatives, and quiet nights indoors - Pyra brings the warmth of fire into your daily rhythm. Light it up to wind down after work, elevate your space, or claim the moment. No plugs. No noise. Just smoke, scent and stillness.

30 Night Trial

Extended Warranty

Order Tracking

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Loftie Clock

Loftie Lamp

Two-Phase Alarm

Our alarm system that mimics your body's natural waking process.

Gentle Alarm Tones

A collection of gentle alarm tones that won't jolt you awake.

Nightstand Bundle

Audio Library

An ever-expanding library of nature sounds, white noises, wellness content, and bedtime stories

Soft Nightlight

A built in, adjustable nightlight that provides a warm glow whenever you

Pyra - Your Personal Fireplace

Designed for peace of mind.

(1,502) Reviews

Classic Colors: Black

Bundle

Pyra White

Loftie Clock

$169.99

Better Sleep Bundle

$184.49

4 INTEREST-FREE INSTALLMENTS, OR FROM $15.34/MO WITH shop Pay) Check your purchasing.power

Description

Key Features

Tech Specs

You don’t need a fireplace — you just need the fire.

In a world of endless screens, buzzing notifications, and weak-scented candles, Pyra is a return to the real. A palm-sized fireplace. A ritual. A primal reset.

Pyra burns real wood — clean, dry, fragrant Palo Santo — not incense sticks or artificial oil blends. Just natural flame, steady smoke, and a sense of pause that can’t be replicated by a diffuser.

Whether you use it to wind down, reconnect, or just shift the air in your apartment, Pyra is about more than ambiance. It’s about presence.

T|Wir

"T have been sleepingso much better since I started using this alarm clock. And it looks cute on my nightstand." - Kylie Jenner

POOSH

How customers feel after using the Loftie Clock

81%

Enjoy their mornings more

70%

Have more energy

59%

Reduced their screentime

Reviews

Thankful for this Loftie Clock

I was relieved to know that there is a product like the. Loftie clock. Waking up with it compared to my cellphone. felt like waking up the way we are intended to wake up. It's a gentle, retreshing wake up and I feel more clear and energized waking up with it. The sounds you can play,.... Read More

Chris R

Verified Buyer

I started off with just the Loftie Lamp....

I started off with just a Loftie lamp, but quickly convinced. myself to get the clock to have the whole set-up and I have no regrets! I love how they are both now synced to my wake-up schedule, and no longer having to rely on my. phone to set my alarms. I used to hit snooze a lot, but n.. Read More

Alexandra C

Verified Buyer

Loftie transforms nighttime routine

I absolutely love my Lof than just an alarm. The i up, and the built-in slee asleep peacefully. I also addition to my morning Read More

Johnny J

Verified Buyer